Introduction
Welcome to Keldan.
Keldan Tecnologia Ltda. ("Keldan", "Company", "we", "our", or "us") values your privacy and is committed to protecting the personal information entrusted to us.
This Privacy Policy explains how we collect, use, disclose, store, transfer, and protect Personal Data when individuals interact with our websites, cloud services, software platforms, APIs, applications, developer tools, documentation, customer support channels, and any other products or services provided by Keldan (collectively, the "Services").
Our objective is to ensure transparency regarding our privacy practices while complying with applicable privacy and data protection laws, including, where applicable:
- Brazilian General Data Protection Law (LGPD)
- European General Data Protection Regulation (GDPR)
- UK GDPR
- California Consumer Privacy Act (CCPA), when applicable
- Other applicable international privacy regulations
This Privacy Policy applies regardless of the country from which you access our Services.
By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.
About Keldan
Keldan is a technology company specialized in building enterprise software, cloud platforms, APIs, infrastructure services, software development kits (SDKs), developer tools, integrations, automation solutions, and digital products for businesses worldwide.
Our Services may include:
- Cloud Software (SaaS)
- APIs
- Developer Platforms
- Infrastructure Services
- Marketplace Solutions
- Gaming Infrastructure
- Payment Technology Infrastructure
- Artificial Intelligence Services
- Business Automation Tools
- Data Integration Services
- Authentication Services
- Monitoring and Analytics Solutions
Unless expressly stated for a specific regulated service, Keldan is not a bank, financial institution, money transmitter, cryptocurrency exchange, payment processor, gambling operator, or licensed financial services provider.
Certain Services offered by Keldan may support customers operating regulated businesses; however, regulatory compliance remains the responsibility of each customer unless otherwise expressly agreed.
Scope
This Privacy Policy applies to:
- visitors of our websites;
- customers;
- prospective customers;
- developers using our APIs;
- users of our platforms;
- applicants for employment;
- vendors;
- business partners;
- contractors;
- individuals communicating with Keldan.
This Privacy Policy does not apply to:
- third-party websites;
- customer-owned applications;
- customer databases;
- services operated by third parties;
- products governed by separate privacy notices.
When accessing third-party websites through links available on our Services, their respective privacy policies will govern the processing of your information.
Definitions
For purposes of this Privacy Policy:
"Personal Data" means any information relating to an identified or identifiable natural person.
"Sensitive Personal Data" means any category of personal information receiving special protection under applicable law, including health information, biometric identifiers, racial or ethnic origin, religious beliefs, political opinions, genetic information, sexual orientation, or similar categories.
"Customer Data" means any information uploaded, stored, processed, transmitted, or managed by customers while using Keldan Services.
"Processing" means any operation performed on Personal Data, whether automated or not, including collection, recording, organization, storage, adaptation, retrieval, consultation, use, disclosure, transfer, restriction, deletion, or destruction.
"Controller" means the legal entity determining the purposes and means of processing Personal Data.
"Processor" means the legal entity processing Personal Data on behalf of a Controller.
"Subprocessor" means a third-party service provider engaged by Keldan to process Personal Data on behalf of our customers.
"User" means any person accessing or using our Services.
"Services" means all products, software, APIs, applications, websites, cloud services, documentation, infrastructure, platforms, and related technologies provided by Keldan.
"Applicable Privacy Laws" means any law governing privacy, security, confidentiality, or Personal Data protection applicable to Keldan or its customers.
Our Role
The role Keldan plays when processing Personal Data depends on the specific Service being used and the contractual relationship established with our customers.
Depending on the circumstances, Keldan may act as:
- Data Controller;
- Joint Controller;
- Data Processor.
5.1 When Keldan Acts as a Controller
Keldan acts as an independent Controller whenever we determine the purposes and means of processing Personal Data.
Examples include:
- Account registration
- Website visitors
- Sales inquiries
- Customer support
- Marketing communications
- Event registrations
- Recruitment processes
- Billing administration
- Security monitoring
- Fraud prevention
- Service analytics
- Legal compliance
In these situations, Keldan determines how and why Personal Data is processed.
5.2 When Keldan Acts as a Processor
For many of our enterprise products, Keldan merely provides the underlying technology infrastructure.
In these situations:
- our customer determines which Personal Data is processed;
- our customer determines why the information is processed;
- our customer remains responsible for compliance with applicable privacy laws;
- Keldan processes such information only according to documented customer instructions and applicable law.
Examples include:
- SaaS platforms
- Cloud hosting
- APIs
- Infrastructure services
- White-label platforms
- Developer services
- Marketplace services
5.3 Customer Responsibility
Customers remain responsible for obtaining all necessary legal authorizations, consents, notices, and legal bases required to process Personal Data through Keldan Services.
Nothing in this Privacy Policy transfers such legal responsibilities to Keldan unless expressly provided by applicable law or a written agreement.
Categories of Information We Collect
Depending on how you interact with Keldan, we may collect different categories of Personal Data.
6.1 Information You Provide Directly
You may voluntarily provide information such as:
- Full name
- Email address
- Company name
- Job title
- Phone number
- Country
- Billing information
- Account credentials
- Profile information
- Support requests
- Communications
- Survey responses
- Marketing preferences
Providing certain information may be necessary to access specific Services.
6.2 Business Information
When using our enterprise Services, we may collect information relating to organizations, including:
- Company name
- Business address
- Tax identification number
- Industry
- Website
- Domain names
- Authorized representatives
- Billing contacts
6.3 Account Information
When creating an account, we may collect:
- Username
- Email address
- Password (stored only in encrypted or hashed form)
- Authentication methods
- Security preferences
- Two-factor authentication configuration
- Recovery methods
- Account settings
6.4 Payment Information
Depending on the Service, billing-related information may include:
- Billing address
- Subscription details
- Invoice information
- Tax information
- Payment method identifiers
- Transaction references
Keldan does not intentionally store complete payment card information unless expressly required by a specific Service and handled in accordance with applicable security standards.
6.5 Communications
When contacting Keldan, we may collect:
- Emails
- Chat messages
- Support tickets
- Phone recordings (where legally permitted)
- Meeting notes
- Feedback
- Attachments
These communications help us provide support, improve our Services, and maintain security.
Information Collected Automatically
Whenever you access our Services, certain technical information may be collected automatically.
Such information may include:
- IP address
- Browser type
- Browser version
- Operating system
- Device identifiers
- Language settings
- Time zone
- Network information
- Session identifiers
- Date and time of access
- Pages visited
- Features used
- Clickstream information
- Referring URLs
- Exit pages
- Device performance
- Crash reports
- Diagnostic information
We collect this information to:
- maintain platform security;
- improve system performance;
- troubleshoot issues;
- detect abuse;
- generate operational metrics;
- improve user experience.
Customer Data
Customer Data refers to information uploaded, created, transmitted, or stored by our customers while using Keldan Services.
Examples include:
- end-user information;
- application data;
- configuration data;
- uploaded files;
- databases;
- transactional records;
- API payloads;
- operational logs;
- custom business information.
Customer Data belongs to our customers.
Except as required to provide the Services, maintain security, comply with legal obligations, or fulfill contractual commitments, Keldan does not access, use, or disclose Customer Data for its own commercial purposes.
Our customers remain responsible for determining:
- what information is processed;
- why it is processed;
- how long it should be retained;
- whether consent or another legal basis is required;
- how data subjects may exercise their rights.
Information We Receive from Third Parties
We may receive Personal Data from trusted third-party sources, including:
- identity providers;
- authentication services;
- payment providers;
- business partners;
- CRM systems;
- public business registries;
- fraud prevention providers;
- analytics providers;
- marketing partners;
- cloud service providers.
We may combine information obtained from third parties with information already available to improve our Services, prevent fraud, verify identities, comply with legal obligations, and enhance user experience.
All third-party information is processed in accordance with applicable privacy laws and this Privacy Policy.
How We Use Personal Data
Keldan processes Personal Data only when necessary to provide, improve, protect, and operate its Services.
Depending on the context, Personal Data may be processed for one or more of the following purposes.
10.1 Service Delivery
We use Personal Data to:
- create and manage user accounts;
- authenticate users;
- provide access to Services;
- maintain customer environments;
- deliver requested features;
- process subscriptions;
- manage licenses;
- administer customer organizations;
- provide technical support;
- deliver software updates;
- fulfill contractual obligations.
10.2 Customer Relationship Management
We process Personal Data to:
- respond to inquiries;
- communicate with customers;
- provide customer support;
- manage business relationships;
- notify users of important service information;
- provide onboarding assistance;
- administer customer success activities.
10.3 Security
Protecting our infrastructure is one of our highest priorities.
We may process Personal Data to:
- detect suspicious activities;
- authenticate identities;
- prevent unauthorized access;
- investigate security incidents;
- identify vulnerabilities;
- prevent fraud;
- monitor infrastructure;
- protect customer environments;
- secure APIs;
- maintain audit trails;
- comply with security requirements.
10.4 Platform Operations
We process technical information to:
- improve platform stability;
- monitor service availability;
- troubleshoot failures;
- optimize performance;
- measure infrastructure capacity;
- maintain system reliability;
- improve user experience.
10.5 Product Improvement
We continuously improve our Services.
Personal Data may be analyzed to:
- understand feature usage;
- identify product improvements;
- prioritize roadmap decisions;
- measure adoption;
- develop new features;
- improve documentation;
- improve accessibility.
Where possible, aggregated, anonymized, or pseudonymized information is used.
10.6 Communications
We may communicate with users regarding:
- account notifications;
- security alerts;
- billing information;
- product announcements;
- maintenance notices;
- legal notices;
- customer support;
- newsletters;
- educational materials;
- marketing communications where permitted by law.
Users may opt out of marketing communications at any time.
10.7 Legal Compliance
Personal Data may be processed to:
- comply with applicable laws;
- satisfy regulatory obligations;
- respond to lawful governmental requests;
- enforce our agreements;
- resolve disputes;
- protect our legal rights;
- exercise legal claims.
10.8 Business Operations
We may process Personal Data to support ordinary business activities, including:
- financial reporting;
- accounting;
- auditing;
- tax compliance;
- mergers and acquisitions;
- internal governance;
- corporate administration;
- risk management.
Legal Bases for Processing
Where applicable under privacy laws such as the GDPR, UK GDPR, and LGPD, Keldan processes Personal Data based on one or more lawful grounds.
These legal bases include:
11.1 Contract Performance
Processing necessary to:
- provide requested Services;
- create accounts;
- fulfill contractual obligations;
- process subscriptions;
- provide customer support.
11.2 Legal Obligations
Processing required by law, including:
- tax obligations;
- accounting requirements;
- regulatory compliance;
- court orders;
- lawful governmental requests.
11.3 Legitimate Interests
Keldan may process Personal Data based on legitimate business interests, provided such interests do not override the rights and freedoms of individuals.
Examples include:
- improving Services;
- preventing fraud;
- maintaining security;
- protecting infrastructure;
- conducting analytics;
- communicating with customers;
- improving documentation;
- developing new products.
11.4 Consent
For certain activities, we rely upon user consent.
Examples include:
- marketing emails;
- optional cookies;
- surveys;
- event registrations;
- promotional communications.
Where consent is the legal basis, it may be withdrawn at any time.
11.5 Protection of Vital Interests
In exceptional circumstances, Personal Data may be processed to protect the life, health, or physical safety of an individual.
Artificial Intelligence Services
Certain Keldan Services may incorporate artificial intelligence ("AI") technologies to enhance functionality, automation, analytics, and user experience.
Examples may include:
- intelligent search;
- recommendations;
- content generation;
- workflow automation;
- customer support assistants;
- anomaly detection;
- operational insights.
AI-generated content may be inaccurate, incomplete, or inappropriate for specific circumstances.
Users remain responsible for reviewing outputs before making business, legal, financial, or operational decisions.
Keldan continuously works to improve AI quality but does not guarantee the accuracy or suitability of AI-generated content.
Unless explicitly authorized, Customer Data is not used to train publicly available artificial intelligence models.
Analytics and Monitoring
To understand how our Services perform and how they are used, Keldan may utilize analytics, monitoring, and observability technologies.
These tools may collect information such as:
- page views;
- feature usage;
- API performance;
- latency metrics;
- error rates;
- infrastructure health;
- application diagnostics;
- anonymous usage statistics.
Analytics information helps us:
- improve reliability;
- optimize performance;
- identify software defects;
- enhance usability;
- prioritize development efforts.
Whenever reasonably possible, analytics information is aggregated, anonymized, or pseudonymized before analysis.
We do not use analytics technologies to intentionally identify individual users unless necessary for security, fraud prevention, technical support, or legal compliance.
Infrastructure Providers and Subprocessors
Keldan relies on trusted infrastructure providers to operate its Services securely and reliably.
These providers may process limited Personal Data solely for purposes related to providing infrastructure or operational support.
Categories of subprocessors may include:
- cloud computing providers;
- content delivery networks;
- email providers;
- monitoring platforms;
- authentication providers;
- payment providers;
- analytics providers;
- customer support platforms;
- backup providers;
- logging providers;
- infrastructure security providers.
Keldan maintains appropriate contractual safeguards with subprocessors, including confidentiality obligations and data protection commitments where required by law.
A current list of subprocessors may be published separately or provided upon request where contractually required.
International Data Transfers
Because Keldan operates globally, Personal Data may be transferred to and processed in countries other than the country where it was originally collected.
These countries may have privacy laws that differ from those applicable in your jurisdiction.
Whenever Personal Data is transferred internationally, Keldan implements appropriate safeguards designed to provide an adequate level of protection.
Depending on the applicable law, such safeguards may include:
- Standard Contractual Clauses (SCCs);
- International Data Transfer Agreements (IDTAs);
- adequacy decisions;
- contractual commitments;
- technical safeguards;
- organizational safeguards;
- encryption;
- access controls.
We take reasonable measures to ensure Personal Data remains protected regardless of where it is processed.
Data Retention
Keldan retains Personal Data only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, enforce agreements, and maintain the security and integrity of our Services.
Retention periods may vary depending on:
- the type of information;
- legal requirements;
- contractual obligations;
- regulatory requirements;
- operational needs;
- customer instructions.
When Personal Data is no longer required, we securely delete, anonymize, or permanently destroy it using appropriate technical and organizational measures.
18.1 Typical Retention Periods
Although actual retention periods may vary, Keldan generally follows the principles below:
| Category | Typical Retention |
|-----------|-------------------|
| Account Information | While the account remains active |
| Billing Records | As required by applicable law |
| Customer Support Records | As necessary for support and legal purposes |
| Security Logs | According to operational and security requirements |
| Infrastructure Logs | Limited operational retention period |
| Backup Data | Rotating backup lifecycle |
| Marketing Preferences | Until consent is withdrawn or no longer required |
Longer retention periods may apply when required by law or necessary to establish, exercise, or defend legal claims.
Security Practices
Protecting Personal Data is a fundamental part of Keldan's security program.
We maintain administrative, technical, and organizational safeguards designed to protect Personal Data against accidental, unlawful, or unauthorized access, disclosure, alteration, destruction, or loss.
Our security program may include measures such as:
- encryption in transit;
- encryption at rest where appropriate;
- role-based access control (RBAC);
- multi-factor authentication (MFA);
- least privilege access principles;
- security monitoring;
- centralized logging;
- vulnerability management;
- secure software development lifecycle (SSDLC);
- infrastructure hardening;
- network segmentation;
- audit logging;
- continuous monitoring;
- backup procedures;
- disaster recovery planning;
- incident response procedures;
- periodic security reviews;
- employee security awareness training.
No security system can guarantee absolute protection.
While Keldan continually improves its security controls, users are also responsible for maintaining the confidentiality of their credentials, using strong passwords, enabling multi-factor authentication where available, and promptly notifying Keldan of any suspected unauthorized access.
Your Privacy Rights
Depending on your country of residence and the applicable privacy laws, you may have certain rights regarding your Personal Data.
Subject to applicable legal requirements, you may have the right to:
- obtain confirmation that we process your Personal Data;
- access your Personal Data;
- request correction of inaccurate or incomplete Personal Data;
- request deletion of Personal Data;
- request anonymization where applicable;
- request restriction of processing;
- object to certain processing activities;
- withdraw consent where processing is based on consent;
- request portability of your Personal Data;
- request information regarding third parties with whom your Personal Data has been shared;
- request review of decisions based solely on automated processing where applicable;
- lodge a complaint with the competent data protection authority.
These rights may be subject to legal or contractual limitations.
20.1 Rights under the LGPD
Where the Brazilian General Data Protection Law (LGPD) applies, you may request:
- confirmation of processing;
- access to Personal Data;
- correction of inaccurate information;
- anonymization, blocking, or deletion of unnecessary or excessive data;
- portability;
- deletion of data processed based on consent;
- information regarding data sharing;
- information regarding the consequences of refusing consent;
- withdrawal of consent;
- review of automated decisions where applicable.
20.2 Rights under the GDPR
Where the GDPR applies, individuals may have the right to:
- access Personal Data;
- rectification;
- erasure ("Right to be Forgotten");
- restriction of processing;
- portability;
- objection to processing;
- withdraw consent;
- object to direct marketing;
- not be subject solely to automated decision-making where legally applicable.
Exercising Your Rights
Requests relating to Personal Data may be submitted through our designated privacy contact.
Before fulfilling a request, Keldan may require reasonable verification of identity to prevent unauthorized disclosure of Personal Data.
Requests will be processed within the timeframes required by applicable law.
Certain requests may be denied where:
- required by law;
- necessary to protect the rights of others;
- technically infeasible;
- excessive or repetitive;
- incompatible with contractual obligations.
Whenever permitted, we will explain the reasons for any denial.
Children's Privacy
Our Services are intended for businesses and professional users.
Keldan does not knowingly collect Personal Data from children under the minimum age established by applicable law without appropriate legal authorization.
If we become aware that Personal Data relating to a child has been collected in violation of applicable law, we will take reasonable steps to delete such information promptly.
Parents or legal guardians who believe a child has provided Personal Data to Keldan may contact us using the information provided below.
Third-Party Websites
Our Services may contain links to third-party websites, applications, documentation, marketplaces, or external resources.
Keldan is not responsible for:
- the privacy practices of third parties;
- the security of third-party websites;
- the content published by third parties;
- products or services offered by third parties.
Users are encouraged to review the privacy policies of any third-party service before providing Personal Data.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- legal developments;
- regulatory changes;
- technological advances;
- improvements to our Services;
- changes to our business operations.
When material changes are made, we will update the "Last Updated" date shown at the beginning of this document.
Where required by applicable law, we may also provide additional notice through our Services or by other appropriate means.
Continued use of the Services after such updates constitutes acknowledgment of the revised Privacy Policy.
Contact Information
Questions regarding this Privacy Policy or our privacy practices may be directed to:
Keldan Tecnologia Ltda.
Email:
privacy@keldan.com.br
Data Protection Contact:
privacy@keldan.com.br
Website:
https://www.keldan.com.br
For requests related to Personal Data, please include sufficient information to allow us to identify your request and verify your identity where necessary.
Annex I – Categories of Personal Data
Depending on the Services used, Keldan may process categories of Personal Data including:
Identity Data
- Name
- Username
- Job Title
- Company
- Profile Information
Contact Data
- Email Address
- Phone Number
- Mailing Address
Authentication Data
- Password Hashes
- Multi-Factor Authentication Settings
- Authentication Tokens
- Session Information
Technical Data
- IP Address
- Device Information
- Browser Information
- Operating System
- Network Information
- Time Zone
- Language
Usage Data
- Service Usage
- Feature Utilization
- Clickstream Data
- Performance Metrics
- Diagnostic Information
Billing Data
- Billing Address
- Subscription Details
- Invoice Information
- Tax Information
Communications
- Support Requests
- Emails
- Chat Messages
- Meeting Notes
- Feedback
Customer Data
Customer Data processed on behalf of customers as described in applicable agreements.
Annex II – Lawful Bases for Processing
Depending on the circumstances, Keldan processes Personal Data under one or more of the following legal bases:
- Performance of a Contract
- Compliance with Legal Obligations
- Legitimate Interests
- Consent
- Protection of Vital Interests
- Public Interest where applicable
Annex III – Data Retention Principles
Keldan follows the principle of retaining Personal Data only for as long as necessary to:
- provide Services;
- comply with legal obligations;
- resolve disputes;
- protect our rights;
- maintain security;
- comply with contractual commitments.
After the applicable retention period expires, Personal Data is securely:
- deleted;
- anonymized;
- destroyed; or
- archived where legally required.
Governing Law
This Privacy Policy shall be interpreted in accordance with the laws applicable to the entity providing the relevant Services and any mandatory data protection legislation applicable to the processing of Personal Data.
Nothing in this Privacy Policy limits any rights granted to individuals under applicable privacy legislation.
© 2026 Keldan Tecnologia Ltda.
All rights reserved.

